Website Page for Press Releases
 

 
 
 
1. eReleases: Press Release Services
Offers press release writing and distribution services. Features industry targeting, newswire posting and WireWatch proof of distribution.

Press Release Distribution Services

Send Your Press Release to Subscribing Journalists

 

 

We distribute your press release nationally to the right people, at the right price. With more than 30,000 opt-in journalists, we'll get your press release directly to the desktops of the appropriate media folks. Plus, we include newswire distribution through our partner PR Newswire, and proof of press release distribution with our exclusive WireWatch™ service... all at no additional cost! And unlike other press release services, we have no membership fees, and no added charge for targeting your press release.

We don't just send your press release. We send you proof of press release distribution! Each customer receives a WireWatch™ report with links to your press release posted on between six and fourteen websites, including Yahoo!
 
press release testimonials
"Thought we should update you on the success of our press release submitted through eReleases. Over the last week we have received more than 100,000 hits to our website, hundreds of reservations, 100-plus radio interviews worldwide, press in every country, and national and international TV broadcasts. A success indeed, and we will continue to use you for all our upcoming press releases."

Simon Brodie, President
Allerca
www.allerca.com

 
"We used your press release distribution service a few months ago and the response was absolutely overwhelming. We got stories on at least 50 radio stations, including major syndicated shows, as well as on the WSJ Online and in dozens of other publications!"

Thank you,

Jeffrey Reynolds
President/CEO
www.americanflags.com
 
2. PR Web: Online Press Release Services
Offers a fully integrated press release newswire service catering to small and medium sized companies. Features multilingual distribution.
 

 
 
Testimonial -
"Visibility all over the web is an essential element of landing the major publicity placements of your dreams. PRWeb is the #1 secret resource to building national expert status FAST! PRWeb allows you to showcase your credentials, accomplishments and expertise by instantly maximizing search engine visibility and is an integral part of creating a powerful platform for yourself. The media wants high-powered, proven experts and PRWeb can get you there!"

Annie Jennings
National PR Firm Annie Jennings PR

 
Testimonial -
"We have achieved as many as 106,000 page views as the result of a single press release distributed on your service. For our money, nothing beats the distribution and re-distribution that PRWeb creates through your quality partners. We consider you an essential partner in any product marketing campaign."

Many thanks!

Mark Effinger
Chief Evangelist, ExitPath.com

 
COPYRIGHT NOTICE
You do not need any permission to link to any of the pages on this site.

Limited copyright is granted for you to use and/or republish any of the press releases on this site for any legitimate media purpose as long as you reference PR Web as the source.  Using the press releases from the PR Web network of sites on other sites that offer competing services to those offered by PR Web, including but not limited to press release distribution, is expressly prohibited under the terms of this copyright. 

Non-press release pages (Press Release Tips, About PRWeb, etc..) cannot be republished without prior written consent of PR Web. You may, however, link to these pages from your site.

 

Press Release Distribution - Press Release Services - Write Press Releases - Fax Pr's - Audio Pr's and more...
100% SECURE Ordering Now!

P ress releases and targeted press release distribution have been one of the most powerful forms of marketing and advertising available on the planet! The value of the exposure and recognition that a TV blurb, newspaper or magazine write-up, editorial or product feature can have is often times enough publicity to launch small companies into multi-million dollar businesses and transform mid-to-large size companies into the billions!!!
Don't underestimate the value of press and publicity! The golden rule is… "If you get press attention, you WILL GET ORDERS!"

 

All businesses in today's world, whether small, medium or large, cannot ignore that simple golden rule . Press and media attention is available for all businesses in some meaningful way. Our press release distribution service will get you the press and media coverage you need.

No amount of paid advertising can often do as much as a two minute news segment which favors your great new product or service. A photo and editorial feature in a major magazine can be the trigger that sets your company sailing on a sea of profits! Believe it… It could happen to you… We know… because we have had that experience and we have helped hundreds of companies do it too!

Our targeted press release distribution services have helped many, many products & services to be featured in many large newspapers such as the Wall Street Journal, Los Angeles Times, the Chicago Tribune, the Miami Herald, the San Francisco Chronicle plus many others! Additionally, we have had news release features with full write-ups and photos of products in Yahoo! Internet Life Magazine, Popular Science Magazine, Omni Magazine, Playboy Magazine, Family Circle Magazine, PC Computing and hundreds more! Even television shows such as the Regis and Kelly Show and Good Morning America have done feature segments! Entire radio networks consisting of hundreds of stations have done press and media features for multiple companies that have used our PR Services.

Newspapers, magazines, radio and television stations, all thrive on press releases and press release distributions every day. It is their business to stay on top of new and interesting products and services that will affect their readers, viewers and listeners. These media centers want to hear about new products and services. News releases are the way to do that! In today's world you need to be heard, it is absolutely crucial that your company utilize this great marketing necessity! The Advanced-PR marketing team can get the job done for you! Our press release service was created to enable all size businesses to quickly, easily and conveniently launch new products and services or make major announcements via the press and media.

Advanced-PR will distribute your press releases (As well as: write, fax and create an audio pr when requested...) via E-Mail to reach highly qualified and targeted editors and feature journalists at ALL the popular newspapers (both daily and weekly publications) and applicable magazines as well as editors and producers at radio and TV broadcasting companies. We will specifically TARGET the appropriate editors, reporters and journalists for your subject matter. Our service is PROVEN highly effective and has literally launched some companies into multi-million dollar status! Our media data base of over 250,000+ media contacts is among the best and most updated database in the industry!

100% Secure Ordering Now!

Advanced-PR will reach a wide distribution list, get fast delivery (usually within 24 hours), and be in the right hands, all at a very low cost! Additionally, we have developed some "brand name" recognition for our press release services and press distributions that will help you to get your press release more consideration than if it were sent from anywhere else. Our Advanced-PR press release service will save you time and money, and get you results… SALES results! See customer testimonials!

Your press release will be sent to ALL the newspapers, radio and TV stations in our comprehensive media list (a compressed list for the web is shown below... NOTE: there are many new web "ezines" and popular computer/internet publications that are in our database but they may not be listed on the following web lists.)

Additionally, your press release will ALSO be sent to ALL the magazines that apply to your product or service in our magazine media list that is also shown below. Please be aware that we are constantly and meticulously adding to and maintaining our pr database. This is done daily so you can be sure of reaching the best contacts for your business! Furthermore, your press release will even be PERSONALIZED as it is sent directly to the appropriate targeted editors, journalists and reporters in these important media centers. No other press and media service can even come close to the value that Advanced-PR offers! We are the industry leaders!

Our Press Release Distribution Database has over 250,000+ press contacts, UPDATED DAILY with many TARGETED categories, some of them are divided into TWO very large files for your review!… (Our media database has many additional categories and subcategories that are not shown within these already very large files.)

Newspaper, radio and TV press list

Magazine press list

Also check out our list of additional pr services that we offer... these include pr writing services, TV and radio faxed pr's, audio pr's and more!

When utilizing the Advanced-PR marketing service, your company's press release (we suggest up to one page of information - written in the style of a news type article) will be sent to as many as 9,000 - 12,000 targeted media contacts and outlets across the globe (primarily in the USA and Canada). This covers all the major (and many mid-size) newspapers, online web magazines, wire services and hundreds of radio/TV stations as well as all the applicable trade and consumer magazines that apply to your product, service or company. To see an example of a successful press release online, please click here. Your company can take advantage of all this exposure, for Only $249.00! REMEMBER: "Get press attention and you WILL GET ORDERS!"

To take advantage of the Advanced-PR marketing service right away, just fill out the 100% SECURE Online Order Form! Or if you have any further questions please feel free to send an E-Mail to majon@majon.com or call us at: (805) 528-2100

WE GUARANTEE your success!
Everyone who orders the Advanced-PR service for their business WILL GET VALUABLE PRESS and MEDIA ATTENTION! WE GUARANTEE your success! If you don't get any media or press coverage that YOU know about then just let us know and we will ask you to make a few changes to your PR and then we will distribute your updated press release again for FREE!!! That's our GUARANTEE!
 
Find press release writing and distribution services worldwide.
 
  • PR Newswire (6)
  • Business Wire - international media relations and press release distribution wire service.
  • PR Web [SPONSOR] - free news-wire offering press release distribution and syndication services to journalists and 200 targeted industry circuits.
  • U.S. Newswire - transmits public policy press releases for the White House, government agencies, Congress, interest groups, and the political parties.
  • Internet News Bureau - send your press releases to journalists who subscribe to our worldwide news distribution service. Includes resources and tips on effective media relations.
  • Press-Release-Writing.com [SPONSOR] - specializing in press release writing and press release distribution to media outlets. Also includes tips and resources for writing releases.
  • Xpress Press [SPONSOR] - offering news and new product releases distributed to targeted high-level print, online media, radio, and television producers.
  • e-releases - submit press releases to opt-in journalists, targeting specific industries. Features tips on press release writing as well as media/research resources.
  • Pressi.com
  • Press Release Network - distributes news and press releases to online media, print, radio, and TV journalists worldwide.
  • Market Wire - offers Internet-based press release distribution services.
  • PressBox - U.K. online press release and distribution center providing resources to businesses and journalists, as well as media copywriting services.
  • Medialink (1) (Nasdaq: MDLK )
  • WebWire - corporate communicators and PR professionals enjoy a lifetime no-charge ability to submit press releases online and over the WebWire - instantly made ready for conventional and emerging media.
  • OpenPress.com - professional free press release news wire.
  • eworldwire - offers targeted and customizable releases sent in text, HTML, audio, and video formats.
  • Press Flash - distributor of business press releases. Releases are faxed to media professionals covering the Internet.
  • Press Release Distribution - offers press release distribution and writing services via email and FAX.
  • PrimeZone Media Network - delivers corporate news and information to the nation's news and financial media.
  • usanews.net - serves global media outlets with press releases.
  • Empire Information Services - distributes news releases electronically to specific media, posts releases in newswire section, offers web site design, and more.
  • !PR Services - provides press release distribution and writing services to newspapers, magazines, radio, TV, and online web media.
  • Press Release Centre - clearing house for the latest media releases from business, government and community groups across Australia.
  • CorporateNEWS - e-mail news directly to media selected individually from an online directory and to post linked text and high resolution photos.
  • Advanced Press Release Service [SPONSOR] - distributes press releases to targeted database of newspapers, magazines, radio, and TV stations.
  • Kevin Nunley Associates - offers writing and distribution services.
  • 24-7 Press Release - free press release newswire distribution and syndication service with dissemination to online media, journalists, newspapers, and others.
  • Newspress On-Line - range of services includes press release production and distribution, copywriting, newsletters, graphic design, printing, broadcast fax, and photography.
  • prenter Media - provides seamless communication information.
  • Press Release Express - offers preparation and distribution services.
  • Press Release Zapper - offers press release writing, distribution, software, and resources.
  • A1-Press-Release.com - reviews and edits press releases.

 
SPONSOR RESULTS    ( What’s this? ) ( Become a Sponsor )

  • eReleases: Press Release Distribution - Distribute your next press release to our database of subscribing journalists. Includes newswire posting and WireWatch(TM) proof of distribution.
    www.ereleases.com
  • Press Release Distribution Services - Local, national and regional distribution options. Targeted to journalists in your industry. Logo distribution offered at no additional cost. Starting at $75. Writing and photo services.
    www.eworldwire.com
  • EmailWire. Com: Unlimited Press Releases - Unlimited press release distribution to targeted media in your industry. Newswire services with guaranteed results. No extra charge on length. Logo, images, audio, video included. From $59.
    www.emailwire.com
Hundreds of Editors could print a press release about your Products. Free! We'll e-mail your press release to 1000+ computer editors for $129.
 
Hundreds of editors could print a Press Release about your software. FREE!

Advertising space is expensive. Editorial space is free! For a fraction of the cost of advertising, we can send your press release to hundreds of well-targeted editors. These editors can tell thousands and thousands of their readers about your software.

We have lists of computer editors, business editors, education editors, general interest editors, and other editors.

We can send the press release that you've written about your software, or we can write it for you. Since 1984, DP Directory has been providing software developers and other computer companies with Press Release lists and services. We know the computer marketplace, and we know how to get publicity for your software.

 

You get RESULTS with our services!

These Success Stories point to some recent press clippings that our clients have gotten.

 

Order Now

Editors will continue to print press releases. Shouldn't they be printing your press release? Order Now!

 

Free Newsletter

Subscribe Now to Al Harberg's Software Marketing Newsletter, the best way for software developers to get free, usable marketing information. We'll never use your email address for anything besides sending you this twice-monthly newsletter.

 

Top 10 Tips for Choosing a Company to email your Press Release to the Editors
 

 

(1) Choose a firm that specializes in computer products.

 

To be effective, your Public Relations representatives have to know both the computer industry and the computer marketplace.

They have to be able to tailor your distribution list by platform (Windows, UNIX, OS/2, AS/400, Macintosh).

They have to be able to include all of the important consumer, trade, and dealer/VAR magazines, as well as editors who write computer columns for daily newspapers.

If they don't specialize in promoting computer products, it's unlikely that they track multiple editors at key computer publications, or that they've taken the time to develop a robust international list of computer editors.

For more than 17 years, DP Directory has been working exclusively with software developers and computer hardware manufacturers.

 

(2) Select a firm that sends test emails before they send the "real" press releases.

A press release that looks great in Word or WordPerfect can look awful when it is emailed. Features such as multiple columns, centering, and right-justification simply don't work with a lot of the editors' email readers.

Many typographical characters get turned to scrambled eggs in older email readers.

Be sure you have the opportunity to look at and approve the actual version of the press release that the editors will see.

DP Directory always sends a pair of test emails, and we wait for your "ok" to send the real press releases.

 

(3) Ensure that your press releases are sent individually.

Never send bulk mail to the editors.

Each press release should be addressed to an individually-named editor, and never to a cc: list, a blind cc: list, or a suppressed-recipient list.

When your press release is emailed, you should be the "from" person, the "reply to" person, and the "bounce to" person. Whether an editor says, "Send me an evaluation copy" or "Take me off your list", you can gather immense amounts of valuable information from the editors' responses to your press releases.

Make sure you see it all.

DP Directory sends all of our press releases individually, from you to each editor.

 

(4) Ask for references.

Find out which other companies, with products similar to yours, have used the PR firm.

The DP Directory web site will have the actual press releases of more than 100 of our customers, and we'll provide you with a more targeted list if you'd prefer.

 

(5) Find out about costs.

Expect to pay about twelve to twenty cents (US) per editor. Find a firm that is up-front about their fee structure, and has no hidden charges.

DP Directory charges $129(US) to send your press release to more than 1,000 computer editors. Our other lists are priced in the 13-cents-per-name range, too.

 

(6) Be aware of Lost Opportunity Costs.

The number of computer editors who should be receiving your press release will vary depending on the type of product (consumer versus business, professional versus home, Windows versus a platform with a smaller installed base).

You don't want to increase your press release distribution numbers by sending, say, a press release about a telecommunications product to the game-player magazines.

For a typical Windows utility, you should be reaching a thousand well-targeted computer editors.

DP Directory subscribes to more than 145 US computer magazines, and we capture the editors' contact information directly from the mastheads. But that's just the beginning. We use industry directories, and spend hours searching the Internet for computer editors worldwide. And when you've been in the PR business as long as we have (since 1984), computer editors come to you and ask to be added to your list.

There are some "tired" press lists being offered on the Internet. Buying a press list that was compiled weeks or months earlier is a real mistake. It's going to have an unacceptably large undeliverable rate, and it's not going to contain the newest magazines or latest editorial appointments.

 

(7) Make sure you're targeting your vertical markets.

If you're promoting an educational software package, choose a PR firm that has a good education editor list, too.

If you're promoting an office product, make sure you're sending your press release to the business editors, including vertical lists such as banking and insurance.

Find a PR firm that will include all of the relevant vertical markets, while keeping the price moderate.

While DP Directory specializes in computer editors, we have more than 8,000 other editors' names, on lists ranging from Art to Woodworking. We have business, general-interest, education and government magazines. We have news directors at more than 1,000 radio and television stations. Please call or email if you have any questions about a particular subject area.

 

(8) Find a PR firm that is willing to answer your questions.

There's a certain cookie-cutter aspect to the sending of your press releases. But all of the other important tasks - the preparation and setup and targeting and testing - have to be performed individually.

Find a company that answers your phone calls or emails to your satisfaction, and make them a partner in your ongoing promotional efforts.

There are a lot of differences between today's emailed press releases and the traditional (postal-mail) press releases of the 1990's. Find a PR firm that has a wealth of information about writing and sending press releases on their web site.

DP Directory has a comprehensive press release FAQ that will answer most of your questions about emailing your press releases. We welcome your emails, and we're here to answer our customers' questions by phone, from mid-morning (east coast US time) through early evening.

 

(9) Find a PR firm that will read your press release - one that gives its customers feedback before they send press releases to the editors.

An experienced PR person who is interested in building a long-term relationship with you will be happy to give your press release a reasonability check. They can find simple things that you might overlook - things that could make the difference between getting ink or getting trashed.

Example - Does your press release say that your software costs $49 or $49(US)? Your press release should be going to editors in a number of countries that have dollar-denominated currencies (United States, Canada, Australia, New Zealand, Singapore). Your chances of getting your press release printed are higher if you avoid confusing the editors.

Example - If your press release doesn't say what platform your software requires, will the editors take the time to ask you about it, or will they select a press release that requires less follow-up work? If you're marketing a software package for other software developers, they'll understand the term "32-bit Windows". But if you're marketing a program to end-users, they won't know what it means. You should be saying "Windows 95/98/Me/NT4/2000".

Example - Are you saying "Evaluation Copy Available on Request" at the bottom of the press release, after the ###'s? You should be making every friendly gesture imaginable to the editors who are reading your press release.

We at DP Directory know that if your press release generates a lot of ink, you'll be back to use our press release service again and again. We're happy to give our customers' press releases a read, and give them some unbiased feedback.

 

(10) Find a PR firm that has an International list of computer editors.

While the United States has more computer editors than any other country, Canada, Australia, the United Kingdom, Scandinavia, France, Germany, Italy, and all of Western Europe represent huge marketplaces with enormous revenue-generating potential. Make sure your press release is being sent to key editors on both sides of the pond.

DP Directory's list of non-North-American computer editors contains more than 100 names from around the world, and it's growing larger every day.

6. Press Release

NETSCAPE ANNOUNCES NETSCAPE DIRECTORY SERVER TO DELIVER OPEN, CROSS-PLATFORM ... LDAP is a protocol for accessing online directory services over the TCP/IP ...
 

MORE THAN 40 COMPANIES JOIN NETSCAPE AND U. MICHIGAN TO SUPPORT LIGHTWEIGHT DIRECTORY ACCESS PROTOCOL AS PROPOSED STANDARD FOR INTERNET DIRECTORIES

 

NETSCAPE ANNOUNCES NETSCAPE DIRECTORY SERVER TO DELIVER OPEN, CROSS-PLATFORM LDAP-BASED DIRECTORY SERVICES FOR LOCATING ONLINE USERS AND RESOURCES

 


MOUNTAIN VIEW, Calif. (April 22, 1996) -- Netscape Communications Corporation (NASDAQ: NSCP) today announced that the University of Michigan, AT&T, Banyan, IBM, Lotus, Novell and more than 40 other companies support the Lightweight Directory Access Protocol (LDAP, RFC 1777) as a proposed open standard for directory services on the Internet. LDAP is a protocol for accessing online directory services over the TCP/IP network protocol, and can be used to access standalone LDAP directory services or directory services supporting the X.500 standard. It provides a standard way for Internet clients, applications and Web servers to access directory listings of thousands of Internet users.

Netscape will deliver this technology to corporate customers in a new product, Netscape Directory Server, an open, scalable server software for running an enterprise-wide directory that contains listings of people and resources. Based on technology pioneered at the University of Michigan, Netscape Directory Server makes it simple for corporate users to quickly and easily create and query directories of people and information stored on corporate Intranets and the Internet. With Netscape Directory Server, vital corporate information such as user names, electronic mail addresses, public key certificates and contact information can be organized and published in a searchable, structured, scalable directory. This information can be replicated automatically throughout the enterprise or between enterprises.

"While proprietary directory services have been available for some time, Netscape Directory Server offers comprehensive, scalable directory services based on an open Internet standard," said Eric Hahn, senior vice president of enterprise technologies at Netscape. "With major companies lining up behind LDAP as a standard, enterprise customers can be assured of true interoperability between directory servers and applications, whether they are managing enterprise directories or searching out information across the Internet."

The more than 40 companies and organizations supporting LDAP are: @Home, AT&T, Aurum Software, Inc., Banyan, BBN Planet, The Bigfoot Directory, Inc., CADIS, Inc., Computer Associates, Control Data Systems, Inc., Digital Equipment Corporation, Excite, First Floor Software, GE Information Services, Hewlett-Packard Company, IBM, ICL High Performance Systems, IDT Corp., Information Dimensions, Innosoft, The Internet Factory, Inc., JYACC, Inc., Kapalua Consulting, Lotus, Lycos, Macromedia, Maximum Information Inc., NCR, Network Applications Consortium (NAC), NCD Software Corporation, Netscape, Northern Telecom (Nortel) Secure Networks, Novadigm, Inc., Novell, Inc., OnTime (a subsidiary of FTP Software Inc.), Open Horizon, Inc., Silicon Graphics, Inc., Software.com, Starfish Software, Inc., Strata Software Limited, SunSoft, Inc., University of Michigan, VeriSign, Inc., and Yahoo! Inc.

"We want to make it easy for people to find each other both on the Internet and on Intranets," said Tom Evslin, vice president AT&T WorldNet Service. "Agreement between AT&T, Netscape, Novell and others on the open LDAP standard helps assure that those who access the Internet through AT&T WorldNet Service or who build Intranets with AT&T Netware Connect Service will have rich directory services. We hope and expect that other network providers will also support this standard."

"LDAP is the most effective way to extend enterprise-level directory services to Intranets and the Internet," said John M. Paul, senior vice president of Coordinate.com, the Internet division of Banyan Systems Inc., which is extending LDAP support to StreetTalk, its highly regarded directory service, and Switchboard, the vast on-line directory of people and businesses. "The combination of LDAP and StreetTalk will make it much easier for organizations to look up people and their e-mail addresses and to effectively manage large, distributed corporate networks over the Internet."

"IBM welcomes Netscape's cooperation with the LDAP community," said Irving Wladawsky-Berger, General Manager, IBM Internet Division. "IBM strongly supports the open LDAP protocol and will support its adoption as an IETF RFC. The widespread adoption of LDAP will provide customers with a standard, interoperable way to access directory services in heterogeneous environments from a wide variety of clients. LDAP has the potential to expand enterprise, Intranet and Internet directories to include browser-enabled users."

"LDAP is an important standard for customers because it provides a base level for directory interoperability," said Vic Langford, senior vice president, Novell, Inc. "Our announcement today of LDAP support within NDS is a critical next step in taking the power of NDS to the open standards of the Internet and Intranets. It means we will continue to provide the most complete directory solution for businesses of all sizes while we grow today's NDS installed base of 15 million users."

Netscape Directory Server will include the following key features:

  • Comprehensive directory services including hierarchical entries, extensible attribute/value pairs, support for text, graphics and other data types, access control and many other advanced features
  • High-performance scalable architecture supporting up to 200,000 entries and up to 100,000 queries/hour on typical servers
  • Support for replication between multiple directory servers using the LDAP protocol, and selective replication for replicating portions of the directory
  • Support for LDAP, or Internet RFC1777, including enhancements developed at the University of Michigan
     
  • Compliant with X.500 directory servers supporting the Directory Access Protocol (DAP)
     
  • Integration with Netscape Certificate Server, also announced today, for the storage and management of enterprise-wide X.509 keys
  • Integration with the new Netscape Mail Server 2.0 for the resolution and routing of encrypted electronic mail
     
  • Cross-platform, open administration and seamless integration with Netscape SuiteSpot suite of Web server software for the enterprise
  • Security features based on the SSL 3.0 open protocol for Internet security.

Netscape also plans to support LDAP in future versions of Netscape SuiteSpot and Netscape Navigator client software. LDAP-compliant address book and electronic mail applications in Netscape Navigator will provide users easy access to Netscape Directory Server and other LDAP-compliant directory servers. Netscape's products will also include support for attributes in the Versit Consortium's "vCard" specification for electronic business cards. VCards make it easy for individuals or corporations to exchange contact and directory information in a universally-recognized format.

Under the LDAP protocol, corporate directory entries are arranged in a hierarchical structure that reflects geographic and organizational boundaries so that companies can map their corporate directory to their actual business processes. Entries representing countries appear at the top of the tree and below them are entries for states or national organizations. Below them appear entries representing departments, people, printers and documents, making it easy to find the information a corporate user needs to conduct business over a network. In addition, LDAP's

connectivity to X.500 enables customers to utilize Netscape Directory Server or other LDAP based software in conjunction with existing directory services.

"The lack of a global directory interface has significantly impeded the deployment of enterprise applications and has caused significant pain to the end-user community for far too long," said Larry Gauthier, chairman of the Network Applications Consortium Strategic Interest Group on Directories. NAC's members include Compaq Computer, Continental Grain Co., MCA, Pacific Gas & Electric and the World Bank. "This announcement by Netscape and other industry leaders is a significant step forward in solving the directory chaos that exists today," added Gauthier. NAC, a strategic end-user organization dedicated to improving the interoperability of mission-critical applications in a heterogeneous inter-enterprise computing environment, published a position paper on directory services supporting LDAP in July 1995 and is focused on influencing vendors to move in this direction.

The LDAP technology Netscape adopted was derived from software and algorithms developed and tested over many years under rigorous work loads at the University of Michigan, where it was servicing more than 5 million queries per week of more than 100,000 university listings. Continuing on Netscape's tradition of drawing on the work of the best and brightest university talent, Netscape and the University of Michigan will continue to work together to extend the LDAP technology even further. A number of the key university researchers will join Netscape to implement this close relationship. Other companies are invited to work with the university as Netscape is doing, to facilitate the further implementation and deployment of LDAP.

"We are very excited that Netscape has chosen to use our technology," said Kitty Bridges, director of product development and deployment for the University of Michigan Information Technology Division. "It is good for the Internet and it is good for the University of Michigan. It will make it easier for people to find the information they need on the Internet."

Netscape Directory Server is scheduled to be available on Microsoft Windows NT and major UNIX platforms by the third quarter of 1996. The product is expected to be available as part of future versions of Netscape SuiteSpot. Individual product pricing is expected to be $995; final pricing will be announced at the time of product release.

The University of Michigan, a leader in the use of technology in education, has a student enrollment of 51,000 and more than 5,600 faculty on three campuses. It supports the largest research program of any university in the country, with more than $400 million in annual research expenditures, and its academic programs are consistently ranked among the top in the nation.

Netscape Communications Corporation is a premier provider of open software for linking people and information over enterprise networks and the Internet. The company offers a full line of clients, servers, development tools, and commercial applications to create a complete platform for next-generation, live online applications. Traded on NASDAQ under the symbol "NSCP," Netscape Communications Corporation is based in Mountain View, California.

Additional information on Netscape Communications Corporation is available on the Internet at http://home.netscape.com, by sending email to info@netscape.com, or by calling 415/528-2555 (corporate customers) or 415/528-3777 (individuals).

Netscape Communications, the Netscape Communications logo, Netscape, Netscape Directory Server, Netscape Certificate Server, Netscape Mail Server, Netscape SuiteSpot, Netscape Navigator, and Netscape Commercial Applications are trademarks of Netscape Communications Corporation. AT&T WorldNet is a service mark of AT&T Corp. AT&T is a registered trademark of AT&T Corp. NetWare is a trademark of Novell, Inc. registered with the US Patent and Trademark Office, and NetWare Connect is a trademark of Novell, Inc. used by AT&T Corp. under license from Novell, Inc. All other product names are trademarks of their respective companies.

7. How to Write a Press Release

 

The body of the press release should take the format of an inverted pyramid: ... Or pick up a copy of a magazine directory such as Writer's Market 2000, ...
 

 

TRIPE Report Reveals That News Releases Are the Secret to IP Success

A recent study by the powerful Testing and Research for IP Educators (TRIPE) consortium has determined that news releases can be a cheap, effective means of getting the media to pay attention to you -- and spreading the word about your IP business.

"I sent out a release to local media announcing the translation of one of my books into Korean and Chinese," says Shel Horowitz, author of such books as Marketing Without Megabucks and Penny-Pinching Hedonist, who bravely underwent painful electric shock treatment for the TRIPE study. "I intended this to be background, so they'd call me when they needed a marketing expert. Lo and behold, the largest regional paper in my territory did a Full Story with picture!"

A well-written news release can generate news coverage for months to come, say the study results. And it doesn't matter if you're Bill Gates or Joe IP. The study's author, eminent TRIPE researcher Linda Formichelli, conducted intensive research on thousands of IPs and members of the media to come up with a winning formula for creating a successful news release.

Get in Shape

A standard format is key to news release success, reports the TRIPE study. Print the release on company letterhead to clearly identify your business. In the upper left-hand corner, write "For Immediate Release," or, if the release has time value, "Hold Until XX/XX/XX" or "For Release During Lent."

Flush right on the same line, tell the editors who they can contact for further information: "Contact: M. Bulgakov, 800-123-4567." (The TRIPE study suggests that pretentious American IPs announce their pretentiousness by separating their numbers with periods instead of hyphens: 800.123.4567.)

TRIPE suggests that your press release should...

  • feature an easy-to-read typeface such as Times in 12 points

     
  • keep the news release to one page if possible -- and if it's not possible, end each running page with "--more--"

     
  • provide a short paragraph about your company and more detailed contact information at the end

     
  • conclude with "###" centered at the bottom of the page (TRIPE researchers theorize that this is Sanskrit for "Run my news release right now or suffer the consequences")

For information on how to format an email news release, visit TRIPE sponsor XpressPress or get your release formatted for email for free at CanadaOne Toolkit.

Reel Them In

Editors and producers face looming stacks of news releases every day. How can you make yours stand out? Don't resort to using colored paper or folding your release into an origami duck, warns the TRIPE report. Such attention-getting gimmicks are the mark of an amateur.

The headline is your first and sometimes only chance to hook the editor or producer and keep him or her reading. Make it newsy, clear, and interesting. For example, Formichelli shamelessly brags that "a headline on a news release I recently wrote generated a 15% response rate for the client -- which is really good. It was -- are you ready for this? -- 'Already a Bouquet of Light in the Homes of Hollywood Luminaries, the Candle Box Debuts at the California Gift Show.'"

Turn It Upside-Down

The body of the press release should take the format of an inverted pyramid: critical information goes in the first paragraph, information of next highest importance in the second paragraph, and so on. "Sometimes an editor will print a news release as is, and the inverted pyramid format allows him or her to slice off the last paragraphs if necessary without sacrificing important information," says Formichelli.

Do Target Practice

It takes some effort, but slanting your release for each market you target can pay off in more coverage, the TRIPE study reveals. "The releases that seem to get the most attention are the ones that I write as if they are news articles specifically written with the targeted publication in mind," says "freelance voice guy" Mike Weiner, who submitted to humiliating psychological testing for the purposes of the study. "I research the publication, make sure the readership is appropriate, and then tailor the release to that publication."

Cut the Hype

You can't fool members of the media, says TRIPE -- so don't try to pass off a self-serving ad as news. When an editor or producer reads such a release, he or she sees that you're just trying to get a free ad and tosses it. Examples of real news items are:

  • an event
  • a new marketing campaign
  • community service
  • a contest
  • a move to a new location
  • the results of a study or survey
  • a new product or service -- but only if it's truly new and unique

Ready, Aim...

"You don't need to spend a fortune to have someone distribute your release," says Formichelli. "You can compile your own list for nothing -- just be sure to make it targeted. If you want to get coverage for your Web design business, don't send a release to Country Clutter Fortnightly."

Don't have the faintest idea what media target your audience? The TRIPE report suggests browsing through Bacon's Magazine & Newspaper Directory or Bacon's Publicity Checker at your local library. Or pick up a copy of a magazine directory such as Writer's Market 2000 , which is available at most bookstores for under $30.

According to TRIPE, the thrifty IP can also take advantage of such online magazine directories as ThatsNewsToMe and TradeWriter. For other news media, check out the list of media directories at Search Engine Guide.

Just be sure to confirm the editor's or producer's name, warns TRIPE second banana Kathie Stamps of Stamps Communications. "It's important to call and get the name -- proper spelling, please -- of the appropriate party," she says. "Sure, you can always send a release to a title, but isn't it better PR to send it to a person? A personal note sure wouldn't hurt, either."

 

Once you have created your press release/news release you will want to ... Online directories:, check online directories if you want to build a small, ...
 
News Release Builder
Step 5: Distributing Your Press Release



 
workshop links: step 1 | step 2 | step 3 | step 4 | step 5

 

 

     
Where should you send your news release, now that it is completed? The first thing you need to do is identify media outlets most likely to cover your story, and to build a media list.

Building a Media List
Building a targeted media list is an invaluable tool for most businesses. The best way to build your list is to carefully watch track media publications and shows, and to identify reporters and producers who would be interested in your story. Call the media outlets to get the phone and fax number, and mailing address of the journalists you would like to send your release to.

Tip: Using a contact management software program such as ACT! or Maximizer for this purpose can help you build and maintain relationships with the media.

There are several sources online that will help you build your media list; however, keep in mind that not all of these sources will have up-to-date media information.

Distributing your News Release: the Wires
Newswires distribute your press release directly to editors, other media outlets like Routers and they also publish the press releases on their website. Many journalists rely on newswire sites for information and story ideas. Wires are often used by larger companies and non-profit organizations. They have the advantage of immediately reaching a broad range of media outlets across the country. The cost is usually $275 - $600 to send a single release, with pricing based on the number of words in your release (a minimum word count will usually apply.)

The main wires include:
Canada Newswire
CCNMatthews -- primarily for bigger businesses
Business Wire
PR Newswire

PR Web - this newswire uses an innovative approach. You can send a press release for free using their service, but they ask you to make a voluntary contribution. They claim to be the "... largest Newswire catering to small and medium sized companies and organizations and one of the largest online press release newswires. "

Distributing your News Release: Mail, Fax, or Email
You can send the news release directly to the media yourself, using the mail, fax, or email. When in doubt about the best option, ask the journalists you will be sending your release to. This can have the advantage of creating a more personal connection with the people you send the release to. It can also be a more cost-effective option if you are targeting a small list of journalists.

Building a list of media contacts
Newswires offer a fast way to send your press release to a large number of editors. However, you can also build your own list of media contacts using any of a number of media databases. Most charge either a monthly, annual or per use subscription fee. Here are a few places you can use to get started.

 

Bowdens: this media directory offers per use and subscriptions to their online database and is based in Canada.
CCN Matthews: another Canadian media directory that offers both a subscription and a distribution service. They also have their own wire service, which is listed above.
Media Post: you can still lookup media contacts for free using this database, but the categories we tested had a lot of defunct listings.
Online directories: check online directories if you want to build a small, targeted list. The CCN Matthews website also has a list of links to Canadian media websites in the Media Folder section of their website.

Timing your distribution
It is best to send your news release early in the day and you will have a better chance of getting your story noticed if your release is not sent on a busy news day. For example, sending a news release out as a major strike or natural disaster was taking place would not be good timing. Monday and Tuesdays are usually busy news days and by Friday most assignments have been handed out as journalists get ready for the weekend.

One of the best ways to get your news release noticed is to "piggyback" or "tag" your story on a popular current topic. Some example of themes that tend to come up on a regular basis include obesity in children and literacy. In Ontario in 2004 the topic of dog bites became very "hot" with stories and letters to the editor being published on almost a daily basis. Many dog trainers got publicity for their businesses that they would not normally have received as journalists were looking for experts to comment on proposed legislation. These topics are often very time sensative.

9. Press Releases Information at Business.com

Companies providing press release services, including writing tips and campaign ... Business.com Search Engine and Directory for Business Information ...
 
 

 


eReleases: Press Release Services
Offers press release writing and distribution services. Features industry targeting, newswire posting and WireWatch proof of distribution.
www.ereleases.com

PR Web: Online Press Release Services
Offers a fully integrated press release newswire service catering to small and medium sized companies. Features multilingual distribution.
www.prweb.com

Empire Information Services: Press Release Services
Empire Newswire's press release toolset features highly focused niche distribution of press releases to national, regional and local news media.
eisinc.com

Majon International: Advanced PR
Provides press release distribution and PR writing services. Targeted wire, fax and audio PR distribution. Guaranteed media coverage.
www.majon.com

 

 
Listings   What is this?

24-7 PressRelease.com
Offers press release distribution to wires and media in any industry. Mass media distribution to approximately 85,000 sources. Next-day news available. Easy signup.
Press Release | About Us | PR Release Rates | Trade Publication
www.24-7pressrelease.com

Accurate Online Solutions
Provider of press-release writing tips, press-release distribution and distribution lists services.
www.press-release-writing.com

Advanced PR
Provider of advertising and press-release services to media.
www.press-releases.net

Agrimedia
Agriculture media news release service providing up-to-date editorials and images for publishers, rural journalists and editors.
www.agrimedia.com.au

Bowers - Bahney Communications
Provider of press-release writing and copy-editing services.
www.bbahneycomm.com

Broadcoast Media Specialists
Provider of press release services including writing and broadcasting.
www.broadcoast.com

Business Wire
International press release distribution service that delivers news, photos and other multimedia content to the media and financial community.
www.businesswire.com

City OF London Group Plc (profile)
City of London Group PLC Formerly known as City of London PR Group P.L.C.. The Group's principal activity is the provision of specialist investor and press relations services in the UK for overseas and UK companies. Special attention is paid to ...

Corporate News
Online media directory specializing in high-capacity email servers and individually maintainable online press centers.
www.corporatenews.com

E-Worldwire
Press release distribution service targeting Internet-only and regional publications. A subsidiary of World Internet Marketing.
www.eworldwire.com

Empire Information Services: Press Release Services
Empire Newswire's press release toolset features highly focused niche distribution of press releases to national, regional and local news media.
eisinc.com

eReleases: Press Release Services
Offers press release writing and distribution services. Features industry targeting, newswire posting and WireWatch proof of distribution.
www.ereleases.com

Excite@Home: News Bureau
Media resource includes latest press releases, company overview, features on executives and downloadable photos and logos.
news.excite.com

Gap Enterprises
Provider of automated press-release services.
www.gapent.com

Gebbie Press- All-In-One Directory
Media directory listing all US television, radio, magazines, newspapers, Black/Hispanic media, syndicates, networks, URL's and email addresses.
www.gebbieinc.com

How To Prepare Press Releases
"How To Prepare Press Releases" by D.M. Freedman Company, a freelance writer, editor and media relations consultant.
www.dmfreedman.com

How To Write a Successful Press Release
"How To Write a Successful Press Release(Part 2)" by Pete Cooper of internet.com.
www.webdeveloper.com

i-newsrelease.com
Online daybook publishing current and archived business news releases and pictures accessible 24 hours a day free of charge; a service of Tellmedia Communications, a full-service public relations company offering media, editorial and strategic p...
www.i-newsrelease.com

Internet News Bureau (INB)
Provider of press release services for businesses and journalists.
www.newsbureau.com

iPR.com
Provider of press release distribution services.
ipr.com

Majon International: Advanced PR
Provides press release distribution and PR writing services. Targeted wire, fax and audio PR distribution. Guaranteed media coverage.
www.majon.com

Marcia Yudkin
Frequently asked questions about publicity posted by Marcia Yudkin.
www.yudkin.com

Market Wire
Distributor of direct company news, including press releases and financial announcements. Also distributes graphics and audio and video files to media, analysts and consumers.
www.marketwire.com

Media Launch
Australian company offering press release services, including public-relations campaign management, media releases and press briefings.
www.medialaunch.com.au

Newspress
Media and press release service dedicated to automotive industry information. Provides news, media kit production and broadcasting services.
www.newspress.co.uk

Online Business Press Release Writing Tips
"Online Business Press Release Writing Tips and Ideas" by Larry Dotson, Cardservice International.
www.expandyourbusiness.com

Online Press Releases - Press Release Services
Provider of press release services.
www.onlinepressreleases.com

PIMS
Provider of public relations and press release distribution services. Locations in New York, Los Angeles, Chicago, Washington, DC, and London.
www.pimsinc.com

PR Pros
Press release service that creates and distributes announcements to the media.
www.prpros.net

PR Web
Public relations portal on the internet offering free press release distribution services, online business promotion and marketing resources.
www.prweb.com

PR Web: Online Press Release Services
Offers a fully integrated press release newswire service catering to small and medium sized companies. Features multilingual distribution.
www.prweb.com

Press 1 Promotions - PR Services
Professional Press Release and URL Submission Services.
www.press1.net

Press Flash
Online distributor of press releases. Targeted toward Internet journalists.
www.pressflash.com

Press Release and Mailing Lists Services
Provides the computer community with press release mailing list services.
www.dpdirectory.com

Press Release Network
Global E-release distribution and web site announcement services; media database includes over 10,000 editors of newspapers & magazines and managers of TV, radio and broadcast stations.
www.pressreleasenetwork.com

Press release templates and examples
Press release templates and examples by Khera Communications' marketing consulting services.
www.morebusiness.com

PressRelease.com
Provides virtual press room, enabling marketing professionals to manage and distribute marketing materials on a real-time basis. Headquartered in Los Angeles, California.
www.pressrelease.com

PRN International
International press-release distribution service.
www.prninternational.com

Public Relations Tips and Submission Services
Public relations tips and electronic press release submission services by eReleases.
www.ereleases.com

Quadrant
Public relations agency providing public affairs and broadcast services.
www.quadrantpr.co.uk

Sara Pentz-Press Release Services
Press release and distribution to news media services by Sara Pentz.
www.my-press-release.com

ServiceMaster
Press releases about ServiceMaster, an outsourcing company for home and business.
www.svm.com

Talk International
Online shopping, search engines and free services allowing users to share information about the best and worst of the Internet.
www.talkinternational.com

TechWire International
International news release dissemination service for companies in the